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The Definitive Cool Guide

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  • 04/12/13--05:00: Yake Sugar Free Candy
  • “Yake Food Co., Ltd. is one of the largest professional manufacturers of candy and chocolate in China, focusing on R & D, production and sales of candy, chocolate, jelly, preserves, leisure foods and pot foods. This product is its new

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  • 04/12/13--05:45: Pediatric Babe
  • “Following Babé product line, this range is designed for children. Illustrations that were used, made on purpose, and that have the dual purpose of identifying the three sublines product and show the child character of the line.”        Redirecting

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    “Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine smelling bar, the Old Spice brand from Procter & Gamble announced it is introducing an all-new lineup of manly scented bar

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    Paolos Campione della Cucina, new product line of pasta and pasta sauces. Designed by talented NINE, based in Stockholm. Redirecting to Ambalaj         .

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  • 04/12/13--07:30: Motto
  • “We’ve been commissioned to create a new brand for a premium coffee and food offering…working with RCG, the brand needed to stand out in a cluttered, petrol station convenience store and also easily transition into a stand alone cafe. Developing

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    Three New Snacks Come in Cereal Packs General Mills, Inc., Minneapolis, Minn., is whistling, bugling and picking daisies because of their three new snack items. Whistles, Bugles and Daisies are packed like cold cereals in colorful boxes with reclosable inner

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  • 04/12/13--08:12: Blue Chair Bay
  • Designed by Ptarmak, Inc. | Country: United States “Blue Chair Bay is a collection of premium blended rums created onthe beaches of the Caribbean and inspired by the island life of Kenny Chesney. The hallmarkof the design system is a

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  • 04/12/13--08:30: Eight Arms, The Argonaut
  • “The Argonaut is an octopus with a shell. As bizarre as that sounds, in 300 B.C., Aristotle proposed that the female Argonaut used her shell as a boat and her eight arms to row it! Have no fear. Enjoying The

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    “Caveman Cookies started out making one flavor of paleo cookies and has since expanded to a full line of fun flavors. We featured the branding and initial packaging for the cookies about 4 years ago. Over time, the application of

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    “For many years, Smithuis bakery waste, such as stale bread and crumbs, were dried and mixed for animal feeding. It is rich in fat and carbohydrate, but the protein quality and the vitamin content are low. As better and more

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  • 04/18/13--08:30: Terveer
  • From concept to completion, Purpose-Built created a brand that pairs progressive design with perfume oils inspired by the founder’s travels. Discovery is constant and consistent with packaging and printed materials engineered to exude quiet sophistication and a tactile approach to

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    Student rate only $595! That’s half of regular full conference registration. The only requirement is that you copy of your student ID and proof of 12 current credits hours. All because we just love students! Elevate The Role of Package

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    “Life is a recyled paper-made water container designed for Milano Expo 2015 presented to Comieco Expopack Design Competition in 2011. It is designed to provide an essential service into the expo area and the city of Milan: the free access

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    “In a little town named Giedraičiai by the beautiful lake Kiementas on the Eastern side of Lithuania, Chocolate Naive make their bean-to-bar chocolate. Each and every morning, the chocolate master carefully roasts fresh cacao beans whose delicious aroma gently awakens

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  • 04/18/13--12:00: Mindful Meats
  • Pearlfisher has created the brand strategy, brand identity, packaging design, tone of voice and website template for a new challenger meat brand – Mindful Meats. Mindful Meats’ mission is to create systemic change and impact on the way Americans eat meat

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    Budweiser has recently announced a new beverage can shape, loosely based on its “bowtie” logo. While the Budweiser “bowtie” logo, in its present incarnation, is not one of my favorite shapes, it’s interesting to consider how Anheuser Busch has has

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  • 04/18/13--20:39: Coca-Cola Start Again
  • Designed by Artefice Group, Italy. Coca-Cola celebrates the end of summer and the joyful return to daily activities, offering consumers a special edition of the legendary glass bottle: an original interpretation of the brand personality through a series of three

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  • 04/18/13--23:23: Antonin Wine
  • Designed by Nenad Dosen, Bosnia and Herzegovina. Client: Marsovin Winery, Malta. Antonin is Marsovin’s Private Estate selection wine range. Redesign proposals was based on custom made script typography dedicated to it’s late founder Anthony Cassar, affectionately known as Sur Tonin.

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  • 04/18/13--23:36: PAW (Student Project)
  • Designed by Ali Neilly, United Kingdom. This is a student project for an invented granola bar brand, ‘Paw’. The snack is aimed at hikers who want a quick snack to replenish their energy while on the move. The form of

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  • 04/18/13--23:44: Dermolin
  • Designed by nu:amsterdam, The Netherlands/ Belgium. Creative: Joost la Housse Account and Strategy: Pablo van Gastel Client: Santesa bv Dermolin is a specialist personal brand and an authority in taking good care of the sensitive skin. Finding a comfortable product

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