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The Empiric

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Designed by Hired Guns Creative, Canada. Photography by Sean Fenzl Hired Guns Creative provided the product naming, branding, and packaging design for The Empiric, a gin from Arbutus Distillery, Vancouver Island’s newest craft distillery. Cloaked in midnight black, ever-present, seldom

Sweet Cream Suds

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“The owner of this homemade goat soap company came to Design Maeven looking to rebrand her packaging. This was timed to coincide with the opening of… Click to read more… »              Redirecting to The Dieline      

Black Vodka

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“Remember when we_______out of control and ______ended up with two_______. Lights off, but the_____weekend.” Anti & Grandpeople, together with… Click to read more… »              Redirecting to The Dieline         .

A Tribute To Andy Warhol

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“Pop art is about liking things.” — Andy Warhol Known famously as the American artist who lead the pop art movement, Warhol was born… Click to read more… »              Redirecting to The Dieline         .

Structural Packaging Design: 3 Tangram Packs

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Three different designers each create a set of packages, based on “tangrams” that fit together in various configurations. Tangrams are those puzzles which are geometric dissections of polygons, usually into polyabolo shaped pieces. The idea of extruding these flat shapes

MAAM Playing Cards (Student Project)

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Designed by Alessandro Bergomi, Italy. This is a school project I’ve done during my 3D Modelling course. The brief was to create the packaging for a free choice product. I chose a fictitious Label of Playing Cards and I invented

Before & After: USPS Priority Mail

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The United States Postal Service, better known these days as USPS, has been suffering financially since the new wave of “electronic mail” came about…. Click to read more… »              Redirecting to The Dieline         .

Process: A Case Study on SOG Knives Part II

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As part of The Dieline’s new process series, United Design gave us an exclusive look into the process of creating a total re-brand for SOG… Click to read more… »              Redirecting to The Dieline        

More Topsy-Turvy Branding

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The book I’m reading right now is My Idea of Fun by Will Self. His description of a peripheral character caught my eye.. “Mr. Bateson was a little ball of a man with one of those heads, capped and cupped

Student Spotlight: Idlewild Bookstore

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“Idlewild is a travel themed bookstore with locations in Brooklyn and Manhattan in New York City. The store gets its name from the original name… Click to read more… »              Redirecting to The Dieline        

Sunbeam Cafe Series

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“Cowan Sydney have created a new visual identity for Sunbeam’s flagship Cafe Series. Briefed to further differentiate the premium offering, the… Click to read more… »              Redirecting to The Dieline         .

Bristows Traditional Chewy Bonbons

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“First it was the ‘suck’ now it’s all about the ‘chew’… Hot on the heels of the hugely successful design and… Click to read more… »              Redirecting to The Dieline         .

Saatchi & Saatchi’s Loveworks

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I have been a true fanatic of “Lovemarks” series of books since 2004 when Kevin Roberts, Chief Executive Officer Worldwide of Saatchi &… Click to read more… »              Redirecting to The Dieline         .

Supermarket Mayhem: Knocking Down Pyramids

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You might have thought I was all done with pyramids of canned goods—since we had a whole “pyramid of cans week” last month.  You would have been wrong. There’s also a large body of video evidence proving that, deep down,

Before & After: Angie’s Kettle Corn

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Samuel Solek, of Soulseven, was given the task to revamp Angie’s Kettle Corn packaging. The results were virbant and fun (yet clean) design -… Click to read more… »              Redirecting to The Dieline         .

Student Work – Kathy Mueller

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Designed by Kathy Mueller | Country: United States “Clean Break offers tongue-in-cheek parting gifts for that not-so-special someone. The concept is a line of confections, gift cards, and gift bags to deliver a “dear john” break-up message with humor. Our hope

MR BLACK Cold Drip Coffee Liqueur

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Designed by MR BLACK, Australia. Illustrator: Dale Bigeni We know MR BLACK isn’t for everyone, it’s not some cloying sickly sweet kiddie drink. It’s a rich, cold drip coffee liqueur for those who appreciate good coffee so our packing needed

Fresh Grinds (Student Project)

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Designed by Anthony Bayoneto, United States. FRESH GRINDS is a set of three seasonings: Italian, Lemon Pepper, and Spicy Garlic. They are the perfect touch to add to a dish when you want that extra kick! The shape of the

Xide

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Designed by Nine, Sweden. Xide is a range of 10 alcoholic mixed RTD beverages in a declining market. The challenge was to break this downward trend and make the product exciting and relevant for a notoriously fickle target audience. The

Coca-Cola Life

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Designed by Platform, United States. Coca-Cola “Life” Brand Launches in Argentina Our definition of sweet changes over time, but our appetite for sweet endures. Recently launched in Argentina to a spectacular reception, new Coca-Cola Life® offers an all-natural, low-calorie cola
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